Ruthless Capital

Social Media Protocol

The Six-Step Protocol

1. Technical Mapping & Infrastructure Setup

  • • Conduct a technical audit to identify tracking requirements and configure email infrastructure for cross-channel nurturing.
  • • Define KPIs (Cost per Qualified Lead, Lead-to-Meeting Rate), bidding strategies, and campaign pacing.
  • • Establish the technical stack: Google Analytics 4 (GA4) with custom events, conversion APIs, and UTM parameters for attribution.

2. Hypothesis-Driven Asset & Audience Development

  • • Create hypothesis-driven creatives tailored to investor psychographics and monetary commitment tiers (>$1k, $1k-$10k, $10k+).
  • • Segment prospects using data aggregation, building lists enriched with firmographic and technographic insights.
  • • Build integrated campaigns (Meta, Google, LinkedIn) synchronized with personalized email sequences.

3. Competitive Technical Research & Benchmarking

  • • Reverse-engineer 4-6 successful campaigns using Meta's Ad Library & Google's Transparency Center.
  • • Analyze competitor ad copy, creative assets, and engagement rates to establish benchmarks for CPM and CTR.
  • • Deconstruct competitor landing page flows and email sequences to establish proven frameworks.

4. Campaign Integration & Launch

  • • Synthesize competitor insights with custom assets into unified campaign architectures.
  • • Build launch campaigns with pre-coded A/B test structures for creative variables and audience segments.
  • • Configure analytics dashboards to monitor deliverability rates, engagement scores, and pipeline velocity.

5. Iterative Testing & Rule-Based Optimization

  • • Execute a two-week multivariate test phase analyzing CPM, CTR, Video Retention Rate, and qualified reply rate.
  • • Scale budget using a rule-based system (e.g., min 2.0 ROAS), reallocating spend to top-performing ad sets.
  • • Implement automated bidding strategies only after identifying statistically significant creative winners.

6. Cycle Management & Momentum Scaling

  • • Short optimization cycle: one week for tactical adjustments to bids and audiences.
  • • Full strategic review cycles weekly to analyze funnel conversion and audience fatigue.
  • • Recommended three-month runway for momentum scaling toward the capital target based on sustained ROI.